Ghanaian reggae and dancehall superstar Stonebwoy has signed an ambassadorial partnership linked to the popular beverage Bigoo Drink, a product of Twellium Ghana, in a deal facilitated by renowned talent manager Kendrick Aryee Osumanu.
The partnership highlights a growing relationship between Ghana’s music industry and consumer brands, using the influence of top artists to connect with youth and lifestyle markets. As part of the collaboration, Stonebwoy is expected to lead promotional campaigns and brand engagements that will increase the visibility of Bigoo Drink both locally and internationally.
Stonebwoy’s connection to the Bigoo brand gained significant attention through his hit song Jejereje, which became widely popular among fans and helped amplify the brand’s presence in the entertainment and youth space. The song’s vibrant rhythm and catchy appeal turned it into a fan favorite while naturally aligning the drink with Ghana’s energetic music culture.
According to Kendrick Aryee Osumanu, such partnerships demonstrate the power of music and entertainment in promoting brands and creating meaningful connections with consumers.
The collaboration further strengthens Stonebwoy’s growing portfolio of strategic partnerships while also highlighting Kendrick Aryee Osumanu’s continued role in facilitating impactful deals within the entertainment industry.
Industry players believe the partnership will open new opportunities for brand activations, music-driven marketing, and stronger engagement between artists and lifestyle brands across Africa and beyond. 🎶🥤
