YouTube Introduces Shorts, Another TikTok Competitor

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In such a time like this where short videos are on the rise, YouTube as decided to introduce “YouTube Shorts”, a new 15-second format, aimed to take advantage of the power of smartphones, and give TikTok a run for its money.

According to YouTube, Shorts is a new way to express yourself in 15 seconds or less, or for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.

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YouTube Shorts

The app will focus on three areas: Create, Get discovered, and Watch. For the creation process, YouTube will offer several tools like a multi-segment camera, an option to record with music, speed controls, and a timer and countdown to record hands-free.

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Some Key Features of YouTube Shorts

  • A multi-segment camera to string multiple video clips together,
  • The option to record with music from a large library of songs that will continue to grow,
  • Speed controls that give you the flexibility to be creative in your performance,
  • And a timer and countdown to easily record, hands-free.

Google decided to start this beta test in India, a country where Tik-Tok is banned… We’re starting off by launching an early beta of YouTube Shorts in India, this includes a new camera and a handful of editing tools that will be rolling out over the course of the next few weeks.”

You can check out more info about it on Google blog.

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