- 1xBet or Bet9ja, which is the market Leader?
- What’s ahead in the next 3 years or so?
- 1xBet or Bet9ja, which will you choose?
The brand war has become even more intense this year. While 1xbet Sponsorship activiations during NPFL Super6 play offs and AFrican Cup of Nation AFCON 2019 have helped the Russian Sports betting company leap from 7th place on the market share standing in Nigeria as at the end of year 2018 to 4th place as at June 2019.
Many market watchers extrapolated that 1xbet are likely to topple Naijabet to the third place with around 8.5% market share by the end of year 2019 or so.
Bet9ja still the market leader and enjoy the lion share of 14.3%, but are fully aware of the fast encroaching 1xbet. Analysts said that Bet9ja is responding well to the market vagaries by its Sponsorship of the popular tv reality show Big Brother Naija 2019 edition. They believe such activations may increase their share to about 15% or at worst maintain the 14+% current share.
Yeah, Bet9ja, NairaBet and Naijabet occupy the 1st, 2nd and 3rd place respectively in the market leadership hierarchy, but the threat of 1xbet to take over is so real and overwhelming. Perhaps, none of these big three can afford to spend €300 million as yearly promotional budget.
The Marketing battle have mostly been based on promotional and distributional strategies… 1xbet understanding the market so well has spend over €150 million in the sponsorship of NPFL, especially the Super6 Play offs and Afcon 2019 respectively. 1×bet has spend another €120 million in online advertising and sales promotional activities in football related events in Nigeria.
1xbet has over 86,000+ websites and blogs in Nigeria on it’s very robust affiliate program. This online platforms serves as outlets and link to their website. And according to an insider,1xbet activations this year has led to massive registrations of over 600k bettors that play regularly on their platform. Something that hasn’t happened before in the sports betting industry in Nigeria.
Although, Bet9ja is still largely the preferred brand with over 50,000 brick and mortar shop outlets across the country and over 10 million registered bettors, but not much new registrations this year, just about 100k or so. And about 57,000 websites and blogs on their affiliate program.
Nevertheless, the market trend shows that many bettors are moving away from going to shop outlets to play, but more and more are resorting to staking online with their mobile devices. It seems 1xbet is winning the battle.
Many market watchers believe if the Russian brand continue in this momentum and perhaps, device other creative ways to activate the registrations of the yet unreached segment of the market, then 1xbet will be a real contender of the market leadership in the next 3years or so..
1xbet Or Bet9ja – Which to Choose? Let Help you with this analysis
If you have come to the dilemma to choose whether to register with 1xBet or Bet9ja, you definitely have a lot to consider. Hopefully, this review will help you make up your mind. We have put both Nigeria operators to the test to see where each one stands with regard to their welcome bonus, available markets, odds, and mobile app, as well as live streaming and live betting services.
1. Welcome bonus: Bet9ja
1xBet offers new players a 100% deposit bonus up to NGN36,000, as long as they make a qualifying deposit of, at least, NGN400 and place accumulator bets with odds 1.40 and higher.
Bet9ja welcomes new players with a 100% deposit bonus up to NGN100,000, which punters can claim if they deposit, at least, NGN100, and then use the entire deposit amount to place sports bets with odds 3.00 and higher.
Based on the bonus sums and the deposit requirements, it appears that this first round of the 1xBet or Bet9ja race goes to the latter. To find out more about the welcome bonuses of each operator, you can visit our dedicated Bet9ja and 1xBet bonus code pages.
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2. Range of markets/available sports:
1xBet comes strong with more than 40 sports (esports included) and special markets and over 2,000 events every day, which include both major and lesser known events, competitions, and leagues. The majority of the events focus on football, ice hockey, esports, and greyhound racing.
Bet9js also provides around 20 sports markets, a plethora of domestic and international football matches, and more than 10,000 events every Saturday; much less offered during other weekdays, though.
Judging by the higher number of sports markets available on the first operator’s platform, the “1xBet or Bet9ja” game has just become a tie, with the first scoring a point for the wider range of its markets.
3. Odds: 1xBet
1xBet offers competitive odds, given that for 50/50 outcomes the operator’s average odds are 1.90. For fans of football, tennis, and basketball, the odds are more than satisfactory. Plus, you may use the accumulator bonus and boost your winnings.
Bet9ja’s odds are also very noteworthy, especially the live betting ones. For the Championship and Europa League, the odds average around 108%, which is okay, while ice hockey and rugby, the betting margins do much better, reaching 114% on average. The English Premier League, though, is below market average.
A recent comparison of odds between the two operators for the Borussia Dortmund vs. Tottenham Hotspur match, showed that 1xBet’s 2.5 odds for the first team to win are more appealing than the 1.98 Bet9ja offered. Admittedly, choosing whose odds are better, 1xBet or Bet9ja’s, gives headaches. We will give the first bookie a head start, though, as it offers good odds more consistently than its counterpart.
4. Mobile App:
1xBet has both a mobile site and dedicated apps for Android, iOS, and Windows users. Both mobile platforms are equally responsive and user-friendly while the offers and features are a mirror of the web version, offering players all the benefits of playing on desktop, including live betting. The bookmaker’s mobile sibling also comes with special features that enable users to customise the appearance of the app based on their favourite markets.
Bet9ja also impresses with a well-designed mobile site and an Android mobile app that offers the entire range of the features found at the web platform, including live streaming and special odds. No app for iOS, Windows or Symbian systems, though, which is why it will lose one point from the other bookie.
Selecting either the 1xBet or Bet9ja mobile app is a touch call. After looking into all the details, this round goes to the first.
5. Streaming and live options:
1xBet’s live streaming and live betting services are exceptional and support in-play streaming, live commentaries, and several more live capabilities for a broad spectrum of sports. Players are offered the opportunity to watch more than 2,000 events a day for free and also get to choose to view multiple live events at the same time.
Bet9ja’s live betting is very competent, providing a wealth of markets, which also include virtual betting markets too. The operator mainly promotes in-play betting for horse racing, football, greyhounds, and tennis. However, live streaming is not available.
Whether you go with either 1xBet or Bet9ja, you are in for an excellent live betting experience. Nevertheless, the absence of live streaming from Bet9ja’s services will cost them a point.